Premier League Partners with Sorare to Revolutionize Fantasy Football

– Non-fungible token (NFT)-based fantasy game and marketplace Sorare: Football has partnered with the Premier League in a multi-year licensing deal.
– Fans can build custom teams to win „big rewards“ as if they were professional club owners.
– The partnership came at a time of great turmoil for the crypto industry, with various crypto companies and projects failing throughout the year.

Sorare, a non-fungible token (NFT)-based fantasy game and marketplace, has recently announced a multi-year licensing deal with the Premier League. The deal, which has been signed for a period of four years, will allow football fans around the world to build custom teams and compete to win big rewards as if they were professional club owners.

The Financial Times has reported that Sorare will pay the Premier League tens of millions of pounds a year for the rights, with the final payment for each year depending on performance. Additionally, the Premier League also has an option to take an equity stake in Sorare.

Sorare is backed by some of the biggest names in football, such as Kylian Mbappé and Lionel Messi, and has partnered with over 300 football clubs and teams around the world, including Europe’s top leagues. This means that Sorare Managers will be able to play with Premier League stars of their choice in either Premier League or global competitions.

However, the partnership came at a time of great turmoil for the crypto industry, with various crypto companies and projects failing throughout the year. Last year saw the collapse of Terra, Three Arrows Capital, and Celsius Network, to name a few. Furthermore, the prices of major cryptoassets have also been volatile, with Bitcoin (BTC) appreciating nearly 39% in 30 days.

Despite the chaos, the partnership between Sorare and the Premier League is a bold move that shows the Premier League’s commitment to innovation and its willingness to embrace the crypto industry. The deal is set to revolutionize the fantasy football industry, with fans now able to build their own teams and compete to win big rewards.